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Branding Research and Results
When I start a branding project with listening, I learn so much about a company, as well as their audience, their competitors, and what materials they already have. Through this research with the…
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The First Step of a Rebrand – Listening
Even though branding is important to every business, it’s often hard for them define what that brand is. It’s easy to focus on the logo or the color palette, but there is so…
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Design Process and Options
Usually a portfolio only includes the final versions of a project, but I thought showing the process would be interesting in this case. For this book cover, I created three versions. All of…
