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Rebranding Groups
The results for the Groups brand refresh is a modern design and a promise to every single patient that we respect them wherever they are in their recovery. That promise is represented in…
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Branding Research and Results
When I start a branding project with listening, I learn so much about a company, as well as their audience, their competitors, and what materials they already have. Through this research with the…
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The First Step of a Rebrand – Listening
Even though branding is important to every business, it’s often hard for them define what that brand is. It’s easy to focus on the logo or the color palette, but there is so…
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Mobile-First Website Redesign
More than half of any website’s traffic is viewed on mobile – and often more depending on your specific industry and audience. In the case of joingroups.com, mobile visitors accounted for 65%. So…
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Banner Ads
While banner ads sometimes contribute to the clutter of a website, with good design they can stand out and reach your audience through ads and remarketing campaigns.
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Rebranding AuctionNinja
Rebranding is one of my favorite challenges. I strive to elevate the brand and visually communicate to future and current customers that this brand is for them. For AuctionNinja.com, I brought sophistication and…
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Trinity Episcopal Church Logo
It’s a common obstacle – you start at an organization or company, and you have inherited years of inconsistent logos, low resolution versions, and no standards to put across all departments and logo…
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Poster Design
As a design exercise, I was tasked with creating a poster for one of BSB Group International‘s 11 core values: Passion, Honesty, Urgency, Awareness, Ownership, Diversity, Transparency, Service, Loyalty, Greatness, and Gratefulness. Having…
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Presenting Design – An Art in Itself
Every design takes research, brainstorming, teamwork, and deliberate decisions from colors to concepts. Effective communication doesn’t stop at the design – that’s where it starts! So presenting designs to a client has to…
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Campaign Branding for St. John’s Cathedral in Denver
In this challenging time, reaching your audience faces an uphill battle. For Saint John’s Cathedral in downtown Denver, Colorado, they decided to face it head on for their stewardship campaign. Their theme is…
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Product Catalog Design
The challenge of catalog design is clear – capturing many products in the most concise way and communicating the important details consistently on all pages. For this full catalog design, I created multiple…
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GPRD Branding
Rebranding is one of my favorite design challenges. It’s a chance to see what isn’t working, and get to know a brand in order to represent it visually. It’s a challenge I am…
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Mlady’s Coutorier Branding and Logo Design
“I have really struggled to find an image that truly expresses everything that I do. Alexis was understanding and visionary and helped put into life what I couldn’t even put into words!” —Tabetha…
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Anne Schuster Massage
Needing a fresh and modern look, Anne Schuster reached out for a new website, logo, and some guidance on her social media marketing efforts. After discussing her brand, her needs, and where she…
