Rebranding Groups

The results for the Groups brand refresh is a modern design and a promise to every single patient that we respect them wherever they are in their recovery. That promise is represented in the brand guidelines which emphasizes that they are the brand. Their struggles, their celebrations – all the days we stand beside them, and all the ways we help get them through – THAT is the Groups brand.

Additional sub brands were also updated or created in this process. These logos had to remain within the Groups brand while also speaking to their respective departments or initiatives.

Continue reading about the branding process here. Or take a look at some rebranding results:
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