Every design takes research, brainstorming, teamwork, and deliberate decisions from colors to concepts. Effective communication doesn’t stop at the design – that’s where it starts! So presenting designs to a client has to be more involved than “What do you think?” By reviewing the meetings we have had, the ideas and themes we’ve discussed, and showing the reasons behind every decision helps even non-creatives on the team to get on the same page. With clearly communicated concept presentations, we can have stronger meetings, and constructive criticism to strengthen concepts together!
