two posters glued to a city wall - cropped
Branding,  Graphic Design,  Illustration

Poster Design

As a design exercise, I was tasked with creating a poster for one of BSB Group International‘s 11 core values: Passion, Honesty, Urgency, Awareness, Ownership, Diversity, Transparency, Service, Loyalty, Greatness, and Gratefulness. Having such strong ideals to guide your work keeps your eyes on the why – which is a great way to work.

I wanted to communicate these values with my hands – as every BSB team member lives into them throughout a project, and those human touches are where a company thrives. I created hand drawn elements and lettering in addition to digital art. This grounds the digital work in humanity, but keeps modern design close at hand. I used BSB branding and colors to stay true to who they are are.

branded poster with hand drawing and lettering depicting passion
branded poster with hand drawing and lettering depicting honesty
two posters pasted to a city wall