As a design exercise, I was tasked with creating a poster for one of BSB Group International‘s 11 core values: Passion, Honesty, Urgency, Awareness, Ownership, Diversity, Transparency, Service, Loyalty, Greatness, and Gratefulness. Having such strong ideals to guide your work keeps your eyes on the why – which is a great way to work.
I wanted to communicate these values with my hands – as every BSB team member lives into them throughout a project, and those human touches are where a company thrives. I created hand drawn elements and lettering in addition to digital art. This grounds the digital work in humanity, but keeps modern design close at hand. I used BSB branding and colors to stay true to who they are are.