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Rebranding Groups
The results for the Groups brand refresh is a modern design and a promise to every single patient that we respect them wherever they are in their recovery. That promise is represented in…
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Branding Research and Results
When I start a branding project with listening, I learn so much about a company, as well as their audience, their competitors, and what materials they already have. Through this research with the…
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The First Step of a Rebrand – Listening
Even though branding is important to every business, it’s often hard for them define what that brand is. It’s easy to focus on the logo or the color palette, but there is so…
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Mobile-First Website Redesign
More than half of any website’s traffic is viewed on mobile – and often more depending on your specific industry and audience. In the case of joingroups.com, mobile visitors accounted for 65%. So…
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Landing Page Redesign
Landing pages are inherently different from a traditional website – and their design and strategy have to be different as well. To drive conversions, I built these landing pages with the targeted audience…
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Holiday Recovery Guide
Creating this recovery guide to survive the holidays was a group effort and a practice in empathy during that time of year. With activities and winter illustrations, every page had to be thoughtfully…
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Illustrating the Team
The Groups care model goes far beyond a prescription. With a wholistic approach to recovery, I created a poster to introduce the members of your care team so you know exactly what to…
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Print Design
Sometimes the quickest way to get information directly to your audience is a print piece like a flyer or postcard. Creating designs that catch the eye and communicate the important info is a…
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Traditional Advertising – In the Wild!
It’s always a thrill to see my designs in the wild! Here are three instances of a billboard design I created – two on a mobile billboard, and one on a traditional billboard…
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Banner Ads
While banner ads sometimes contribute to the clutter of a website, with good design they can stand out and reach your audience through ads and remarketing campaigns.
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Rebranding AuctionNinja
Rebranding is one of my favorite challenges. I strive to elevate the brand and visually communicate to future and current customers that this brand is for them. For AuctionNinja.com, I brought sophistication and…
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Trinity Episcopal Church Logo
It’s a common obstacle – you start at an organization or company, and you have inherited years of inconsistent logos, low resolution versions, and no standards to put across all departments and logo…
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Poster Design
As a design exercise, I was tasked with creating a poster for one of BSB Group International‘s 11 core values: Passion, Honesty, Urgency, Awareness, Ownership, Diversity, Transparency, Service, Loyalty, Greatness, and Gratefulness. Having…
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Presenting Design – An Art in Itself
Every design takes research, brainstorming, teamwork, and deliberate decisions from colors to concepts. Effective communication doesn’t stop at the design – that’s where it starts! So presenting designs to a client has to…
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Campaign Branding for St. John’s Cathedral in Denver
In this challenging time, reaching your audience faces an uphill battle. For Saint John’s Cathedral in downtown Denver, Colorado, they decided to face it head on for their stewardship campaign. Their theme is…
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Digital Marketing for All the Restaurants
John Donohue embarked on a fantastic mission in 2017 to draw every restaurant in New York City. His fresh style is loved by everyone who finds him – so our goals for his…
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Promotional Design for Episcopal Relief & Development
Episcopal Relief & Development facilitates healthier, more fulfilling lives in communities struggling with hunger, poverty, disaster, and disease. I love working for organizations who are changing the world for the better. In this…
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EpisComm20 Skyline Illustration
Continuing the tradition of featuring the host city’s skyline, I created this illustration of Savannah, Georgia for the EpisComm20 Conference. Used to market the conference across many platforms, I provided Episcopal Communicators images…
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Product Catalog Design
The challenge of catalog design is clear – capturing many products in the most concise way and communicating the important details consistently on all pages. For this full catalog design, I created multiple…
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Digital Marketing
Antique jewelry is a passion of mine, so it was wonderful running digital marketing for the jewelry history website Art of Mourning. Through my social media marketing and strategy, Art of Mourning crossed…
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Design Process and Options
Usually a portfolio only includes the final versions of a project, but I thought showing the process would be interesting in this case. For this book cover, I created three versions. All of…
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GPRD Branding
Rebranding is one of my favorite design challenges. It’s a chance to see what isn’t working, and get to know a brand in order to represent it visually. It’s a challenge I am…
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Songs of Instruction
I was honored to work on such an amazing album. Kim Taylor‘s Songs of Instruction is haunting and beautiful. Simplicity in design is used to convey the raw and emotional tone of the…
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Angels of the Bible
In this cover design, I used an example of art referenced in the book and created a colorful, modern version to catch the eye and turn the page.
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Event Catalog Design
Working with the Christ Church Cathedral on their 2018-2019 Music Catalog was a joy. Laying out a year of events in limited space means working creatively to fill every page and keeping everything…
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Faith with a Twist
The internal design of a book can be very simple, or very complicated, depending on all the information you are presenting. In Faith with a Twist, a Christian yoga book, each page was…
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Fly Me to the Moon – American Cancer Society’s 2018 Discovery Ball
The American Cancer Society is on a mission to free the world from cancer. It was an absolute honor to work with them and design the print assets for their 2018 Discovery Ball.
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The Spy on Noah’s Ark & The Spy at Jacob’s Ladder
Creating the second book in the Bible Spy Series, while breathing new life into the first, this redesign brings excitement and buzz to this children’s book series.
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Mlady’s Coutorier Branding and Logo Design
“I have really struggled to find an image that truly expresses everything that I do. Alexis was understanding and visionary and helped put into life what I couldn’t even put into words!” —Tabetha…
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Note to Self
Note to Self, a great book about creating your own rule of life, came alive with the the book cover design. Turning the author’s wonderful ideas into a design that goes beyond his…
