Alexis Fortuna Caoili

fortuna favors bold design and creative solutions

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  • Brand Guidelines Showcase
    Branding,  Graphic Design,  Illustration

    Rebranding Groups

    The results for the Groups brand refresh is a modern design and a promise to every single patient that we respect them wherever they are in their recovery. That promise is represented in…

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  • Showcase of personas
    Branding,  Graphic Design,  Illustration

    Branding Research and Results

    When I start a branding project with listening, I learn so much about a company, as well as their audience, their competitors, and what materials they already have. Through this research with the…

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  • A collection of branded stationary for Groups Recover Together
    Branding,  Digital Marketing,  Graphic Design

    The First Step of a Rebrand – Listening

    Even though branding is important to every business, it’s often hard for them define what that brand is. It’s easy to focus on the logo or the color palette, but there is so…

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  • joingroups.com website showcase on mobile
    Branding,  Digital Marketing,  Web Design,  Wordpress

    Mobile-First Website Redesign

    More than half of any website’s traffic is viewed on mobile – and often more depending on your specific industry and audience. In the case of joingroups.com, mobile visitors accounted for 65%. So…

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  • groupsrecovery.us landing page showcase
    Digital Marketing,  Web Design,  Wordpress

    Landing Page Redesign

    Landing pages are inherently different from a traditional website – and their design and strategy have to be different as well. To drive conversions, I built these landing pages with the targeted audience…

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  • Booklet showcase of the Holiday Recovery Guide design
    Book Design,  Graphic Design,  Illustration,  Print Design

    Holiday Recovery Guide

    Creating this recovery guide to survive the holidays was a group effort and a practice in empathy during that time of year. With activities and winter illustrations, every page had to be thoughtfully…

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  • Poster showing the Groups recovery team and how they will help you and your recovery
    Graphic Design,  Illustration,  Print Design

    Illustrating the Team

    The Groups care model goes far beyond a prescription. With a wholistic approach to recovery, I created a poster to introduce the members of your care team so you know exactly what to…

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  • Two flyers on a pink background
    Graphic Design,  Print Design

    Print Design

    Sometimes the quickest way to get information directly to your audience is a print piece like a flyer or postcard. Creating designs that catch the eye and communicate the important info is a…

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  • Mobile billboard on a truck in a home improvement parking lot
    Graphic Design,  Illustration,  Traditional Advertising

    Traditional Advertising – In the Wild!

    It’s always a thrill to see my designs in the wild! Here are three instances of a billboard design I created – two on a mobile billboard, and one on a traditional billboard…

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  • Branding,  Digital Marketing,  Graphic Design

    Banner Ads

    While banner ads sometimes contribute to the clutter of a website, with good design they can stand out and reach your audience through ads and remarketing campaigns.

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  • AuctionNinja Rebrand
    Branding,  Graphic Design,  Web Design

    Rebranding AuctionNinja

    Rebranding is one of my favorite challenges. I strive to elevate the brand and visually communicate to future and current customers that this brand is for them. For AuctionNinja.com, I brought sophistication and…

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  • Branding,  Graphic Design

    Trinity Episcopal Church Logo

    It’s a common obstacle – you start at an organization or company, and you have inherited years of inconsistent logos, low resolution versions, and no standards to put across all departments and logo…

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  • two posters glued to a city wall - cropped
    Branding,  Graphic Design,  Illustration

    Poster Design

    As a design exercise, I was tasked with creating a poster for one of BSB Group International‘s 11 core values: Passion, Honesty, Urgency, Awareness, Ownership, Diversity, Transparency, Service, Loyalty, Greatness, and Gratefulness. Having…

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  • Powerpoint presentation in a conference room
    Branding,  Graphic Design

    Presenting Design – An Art in Itself

    Every design takes research, brainstorming, teamwork, and deliberate decisions from colors to concepts. Effective communication doesn’t stop at the design – that’s where it starts! So presenting designs to a client has to…

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  • Logo Design featured on letterhead and envelope
    Branding,  Digital Marketing,  Graphic Design,  Illustration

    Campaign Branding for St. John’s Cathedral in Denver

    In this challenging time, reaching your audience faces an uphill battle. For Saint John’s Cathedral in downtown Denver, Colorado, they decided to face it head on for their stewardship campaign. Their theme is…

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  • Wooden desktop with a plant, an art print, an iphone, a book, and a cup of pencils
    Digital Marketing

    Digital Marketing for All the Restaurants

    John Donohue embarked on a fantastic mission in 2017 to draw every restaurant in New York City. His fresh style is loved by everyone who finds him – so our goals for his…

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  • Promotional banner in a convention hall
    Graphic Design

    Promotional Design for Episcopal Relief & Development

    Episcopal Relief & Development facilitates healthier, more fulfilling lives in communities struggling with hunger, poverty, disaster, and disease. I love working for organizations who are changing the world for the better. In this…

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  • Illustration of Savannah, Georgia Skyline
    Digital Marketing,  Graphic Design,  Illustration

    EpisComm20 Skyline Illustration

    Continuing the tradition of featuring the host city’s skyline, I created this illustration of Savannah, Georgia for the EpisComm20 Conference. Used to market the conference across many platforms, I provided Episcopal Communicators images…

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  • catalog covers on pink background
    Branding,  Graphic Design

    Product Catalog Design

    The challenge of catalog design is clear – capturing many products in the most concise way and communicating the important details consistently on all pages. For this full catalog design, I created multiple…

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  • Digital Marketing

    Digital Marketing

    Antique jewelry is a passion of mine, so it was wonderful running digital marketing for the jewelry history website Art of Mourning. Through my social media marketing and strategy, Art of Mourning crossed…

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  • Book Design,  Graphic Design

    Design Process and Options

    Usually a portfolio only includes the final versions of a project, but I thought showing the process would be interesting in this case. For this book cover, I created three versions. All of…

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  • Branding,  Graphic Design

    GPRD Branding

    Rebranding is one of my favorite design challenges. It’s a chance to see what isn’t working, and get to know a brand in order to represent it visually. It’s a challenge I am…

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  • Graphic Design

    Songs of Instruction

    I was honored to work on such an amazing album. Kim Taylor‘s Songs of Instruction is haunting and beautiful. Simplicity in design is used to convey the raw and emotional tone of the…

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  • Book Design,  Graphic Design

    Angels of the Bible

    In this cover design, I used an example of art referenced in the book and created a colorful, modern version to catch the eye and turn the page.

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  • Graphic Design

    Event Catalog Design

    Working with the Christ Church Cathedral on their 2018-2019 Music Catalog was a joy. Laying out a year of events in limited space means working creatively to fill every page and keeping everything…

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  • Inside book layout design for Christian yoga book
    Book Design,  Graphic Design

    Faith with a Twist

    The internal design of a book can be very simple, or very complicated, depending on all the information you are presenting. In Faith with a Twist, a Christian yoga book, each page was…

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  • 2018 Discovery Ball Invite
    Graphic Design

    Fly Me to the Moon – American Cancer Society’s 2018 Discovery Ball

    The American Cancer Society is on a mission to free the world from cancer. It was an absolute honor to work with them and design the print assets for their 2018 Discovery Ball.

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  • Book Design - Bible Spy Series
    Book Design,  Graphic Design

    The Spy on Noah’s Ark & The Spy at Jacob’s Ladder

    Creating the second book in the Bible Spy Series, while breathing new life into the first, this redesign brings excitement and buzz to this children’s book series.

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  • Mlady
    Branding,  Graphic Design

    Mlady’s Coutorier Branding and Logo Design

    “I have really struggled to find an image that truly expresses everything that I do. Alexis was understanding and visionary and helped put into life what I couldn’t even put into words!” —Tabetha…

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  • Note to Self Book Design
    Book Design,  Graphic Design

    Note to Self

    Note to Self, a great book about creating your own rule of life, came alive with the the book cover design. Turning the author’s wonderful ideas into a design that goes beyond his…

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